Everything connects. Nothing falls through.
The ADVNTM Platform powers complex events like The Spine Race and Beyond the Ultimate, handling the unseen work that makes everything else run. It connects entries, communications, logistics, and timing into one place so you can focus on running your event, not your spreadsheets.
Proven at scale. Managing thousands of runners and volunteers across continents, clearly and simply.
Want to see it live? No slides, no pitch. Book a demo with an organiser →
Built for independent events, proven at scale.
What began as a tool for a handful of ultra-distance races now supports events across four continents. It manages thousands of runners and volunteers clearly and simply. Easy to use day-to-day. Powerful enough to keep major events organised.
Designed around the realities of event life.
ADVNTM was built inside real race operations, not in a boardroom. Every feature exists because it solved a genuine problem, from registration flow to getting runners to the start line. The result is software that speaks your language and fits how events actually run.
A platform that grows with you.
Use what you need today. Add more when your event expands. ADVNTM adapts to your workload and your ambitions. No pressure to buy the whole system before you've seen what one piece can do.
What the platform does.
Each feature was born from a real problem inside a real event. Here's how it works.
The system chases for you.
Waitlists that auto-fill when someone drops out. Payment reminders that escalate without you lifting a finger. Questionnaire deadlines that nudge, then chase, then close. Volunteer expenses tracked and ready for sign-off. ADVNTM handles the follow-up so you handle the event.
Information
One source of truth for your entire event. Every entry, payment, and document in one place. No more cross-referencing spreadsheets to find out what actually happened.
Runner Portal
Guides every entrant from sign-up to start line. Questionnaires, documents, waivers, all in one place. A single point of truth that enhances their experience of your event.
Payments
Processing, refunds, reconciliation. Clean books, less chasing.
Customisation
Bespoke features shaped around how your event actually operates.
Security
Enterprise-grade protection. Your data stays yours.
The Spine Race
The Spine has more than quadrupled in size, and ADVNTM scaled with it. Entries sell out in minutes and the waitlist automations give every runner the best possible chance of a place.
What features does the ADVNTM platform include?
The ADVNTM platform includes automated waitlist management, a runner portal for entries and documents, payment processing and reconciliation, questionnaire and waiver management, volunteer expense tracking, and a communications workflow. All features connect into one operational system with a single source of truth for event data.
How does ADVNTM's waitlist automation work?
When a runner withdraws from an event, ADVNTM automatically offers the place to the next person on the waitlist. Payment reminders escalate without manual intervention. Questionnaire deadlines send automated nudges, then chasers, then close. The system handles follow-up so the organiser handles the event.
What is the ADVNTM runner portal?
The ADVNTM runner portal guides every entrant from sign-up to start line. Runners complete questionnaires, upload documents, sign waivers, and receive communications in one place. The portal provides a single point of truth that improves the runner experience while reducing repetitive enquiries to the organiser.
Does ADVNTM integrate with other race management tools?
ADVNTM is designed as a complete operational workflow rather than an add-on to existing tools. The platform handles registration through to results delivery within one connected system. For events using existing timing or results systems, ADVNTM can work alongside those tools as needed.
Is ADVNTM secure?
ADVNTM provides enterprise-grade data protection. Runner personal data, payment information, and event operational data are stored securely. The platform was built to manage sensitive data for events like The Spine Race and Beyond the Ultimate, where data integrity and security are operational requirements.
See it working. No slides, no pitch.
Book a call with an organiser who's used the platform to run real events. We'll show you how it works and answer any questions.
Book a demo →