Run your event. Not your inbox.
ADVNTM is an event management platform built for independent endurance race organisers. Created inside The Spine Race and Beyond the Ultimate, ADVNTM connects registration, runner communications, volunteer coordination, and waitlist automation into one operational workflow. Over 20,000 runners managed across 50+ events on four continents.
Trusted by
The events that shaped our platform
Every tool in ADVNTM was tested in conditions where failure isn't an option.
Organising an event shouldn't feel harder than running one.
Last-minute dropouts. Mixed messages. Runners asking questions you've already answered twice. A hundred things that have to work at once, and generic software built by people who've never stood in the mud at 3am. ADVNTM replaces the noise with joined-up tools that work together quietly. We built it to solve our own problems. Now it helps other organisers stop reinventing the wheel.
Why we built it →
Start where you are. Fix what matters most.
Not every event needs a rebuild. We've structured our services like race distances: pick the one that matches the size of the problem, and scale up when you're ready.
One problem, gone.
A broken form. Clunky emails. That one thing that wastes twenty minutes every day. Tell us what's slowing you down and we'll sort it. No jargon, no project plan.
Fix it now →Systems that finally talk to each other.
Registrations going one way, payments another, volunteer lists somewhere else. We audit what you've got, strip out the duplication, and connect the pieces. Most organisers reclaim hours every week.
Sort it out →The full rebuild.
End-to-end workflow design, from first registration to final results. Automated where it should be, simple where it needs to be. For events ready to stop patching and start scaling.
Transform my ops →Your long-term digital partner.
Year-round development, bespoke tools, full platform access. We evolve alongside your event.
Let's talk →Independent, not isolated.
Every organiser hits the same problems. ADVNTM turns proven fixes into reusable tools so you don't have to solve what someone else already nailed. When independents share what works, they don't need corporate backing to compete.
Explore the network →What is ADVNTM?
ADVNTM is an event management platform built for independent endurance race organisers. ADVNTM connects registration, runner communications, volunteer coordination, waitlist automation, and payment processing into one operational workflow. The platform was created in 2020 inside The Spine Race and Beyond the Ultimate, and has managed over 20,000 runners across more than 50 events on four continents.
How is ADVNTM different from race registration platforms?
Most race management tools handle registration and timing but leave organisers to manage everything else in spreadsheets and email. ADVNTM covers the operational workflow between entry and results: automated waitlists, runner portals, volunteer coordination, payment chasing, questionnaire management, and expense tracking. ADVNTM was built by race organisers, not software companies.
What size of event does ADVNTM support?
ADVNTM supports events from single-day trail races to multi-stage expedition races spanning multiple continents. The platform currently powers events ranging from The Highland Ultra to the Beyond the Ultimate series, which operates across four continents. The modular design means organisers use what they need today and add more as their event grows.
Is ADVNTM only for ultra marathon events?
ADVNTM was built inside ultra marathon and multi-day endurance events, but the platform serves any independent event organiser who needs better operational tools. The core workflow management, waitlist automation, runner communications, and volunteer coordination features apply to any event where a small team manages complex logistics.
How do I get started with ADVNTM?
ADVNTM offers four service levels, from a single quick fix to a year-round partnership. Most organisers start by telling ADVNTM one thing that is slowing them down. From there, ADVNTM either fixes it directly or recommends the right service level. There are no contracts, no minimum commitments, and no sales pitches.
Two ways in. Pick whichever fits.
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